The Federal Trade Commission has announced a final rule banning companies from creating or selling fake reviews, including AI-generated ones. Once it goes into effect, the FTC can take action against companies that violate the policy.
The new rule could help address AI-generated reviews that pop up on sites across the web, including Amazon. Here are the types of deceptive practices the FTC’s new rule prohibits:
- Offering incentives to customers in exchange for writing positive or negative feedback.
- Reviews and testimonials written by “insiders” at a company who fail to “clearly and conspicuously” disclose their affiliation with the business.
- Company-controlled review websites, which often advertise themselves as providing independent…