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The AI upgrade cycle is here

Blue iPhone 15 Pro and natural titanium iPhone 15 Pro Max leaning against a perforated metal background.
Photo by Vjeran Pavic / The Verge

The new Apple Intelligence features coming to iOS 18 could be the most impressive integrations of AI software and consumer hardware to date. Apple’s AI tools will be able to take actions based on what they know about you, manage your notifications, and rewrite text. They’re the kinds of things that could make day-to-day use of your iPhone a lot better. But they won’t be available unless you have one of Apple’s latest and most expensive iPhone models.

AI has quickly become the latest entry in the tech industry’s never ending desire to drive an upgrade cycle. A few years ago, every smartphone maker raced to 5G; more than a decade ago, the TV industry pushed for 3D TVs. Right now, every tech company clearly sees an opportunity with AI and…

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